It seems that the phrase “effective design” itself is something abstract and subjective. After all, people are different, and everyone has different perceptions. Someone likes one thing, someone else. But people tend to confuse design and art. Design is subject to certain principles and laws, and where there are some rules – there is objectivity. Subjective factors will always be present – personal preferences, culture, experience – but still, graphic design is objective, and you can distinguish quality design from bad design. This article will shed light on some of the key characteristics which a good web designer in Australia has to adopt to attain an effective web design.
The Basic Characteristics of Web Design
Number 1. High Response Time
Many experts are so keen on graphic experiments that they do not pay attention to download speed. And it, if you stuff the site with widgets, animations, and videos, will inevitably fall. If the site loads slowly, not every visitor will have the patience to wait, half will simply leave your site without spending time to really see anything. On the other hand, without graphic effects, no one will stand too. No one will read the boring gray sheet of the text – unless, of course, you are Wikipedia.
Think about what matters to you: visualization or speed. I advise you to look for a middle ground: of course, you need graphics, but if you are a good web designer in Australia, I would suggest you avoid fanaticism. Well, make a site on a good engine: a lot depends on it too.
Number 2. The resourcefulness of the Website
If you are a good web designer in Australia, your site may be modern and beautiful, but what is the use of it if it is hopeless, desperately inconvenient? Usability refers to the convenience of a resource for a visitor. For example, he goes to the main page and sees a brief description: yeah, this is an online store for sports goods, everything is clear. He wants to see the menu, everything is laid out on the shelves: here is the catalog, here are the conditions of the order, here is the delivery information, and here is the contact information. Goes to the catalog, sees the categories and subcategories of goods. If the site has a three-click rule (the user must get to the right product in no more than three clicks. If more actions are expected – usability is lame, and you need to fix it) it is great. Else, it is just another website with no sense of customer perception.
Number 3. Readable Fonts
The era has long passed, when the more intricate the fonts were, the steeper it was thought. It happened that the letters were so intricate that the words simply could not be read. And standard fonts were superimposed effects and colors. Now the trends have changed: the simpler the fonts, the better it is. See how large companies and web designer services give; they use large, readable fonts that even a baby can read. Another rule is that on the page, there should be no more than 2-3 different fonts. If more – it gives foolishness and bad taste. If you have in contact with good web designers in Australia, they are likely to use one font in the logo, the offer – the second, in the text – the third, and enough.
Number 4. Moderate color palette
For you to provide eminent web design services, there is also a rule: no more than 3 colors per page. Shades and mid-tones are allowed, but no more. Black, red, yellow and green – this is already too much: take pity on the poor visitor. Behind a riot of colors, he simply will not notice useful information or will wade through your traffic lights with a magnifying glass in his hands. And again we will advise corporate identity: in addition to fonts, you will also choose corporate colors, which you will use in the future for any promotional materials, including website design, public on social networks, YouTube channel, and others.
Number 5. Modern background
Another greeting from the 90s: a sophisticated background, or wallpaper, for the site. It is still used among beginner web designers in Australia, on budget sites of second and third-level domains. It is naive to think that if you sell jewelry, gold placers should go in the background if products are piles of food. All this is too obvious and banal. No, the pictures in the subject are always relevant, but for the background, it is better to choose something unusual, unbroken. Pure tones and gradients, three-dimensional images, virtual reality – that’s what is fashionable now in Australia.
Number 6. Unified Style
The fonts are strict, the colors are cheerful, and the pictures are pulled from different stocks on the principle “let it be, but more”? One order form is horizontal, the other is vertical, and each one has different fonts? Stop, it won’t do that: it is necessary for an effective web designer in Australia to have a unity of style. As the classic said, “you cannot harness a horse and a trembling doe in one cart!”
Number 7. Golden Ratio
This is the alpha and omega of any design – the golden ratio rule gives ideal proportions, the design looks harmonious and natural. The golden ratio looks like this:
If you do not bother with the formula, the proportions of the golden section of the individual elements are 3/2, or 5/3, and so on. By this principle, the basic elements of the site are made. For example, when you need to place several blocks on a page when developing a landing, the golden ratio comes to the rescue. The ideal proportion of the width of each block looks something like this:
The same goes for typography: columns of text, heading sizes relative to the font of the main text, size of the banner ad and the text below it, and so on. The golden spiral can be either vertical or horizontal.
Number 8. Up Button
Imagine that you have an online store with a huge catalog of goods or a large news portal – in order to scroll down a site, you need to scroll down enough (turn the mouse wheel) down. And how then to go back? Many web designers in Australia forget this, forcing visitors to rewind pages up. But all you need to do is scroll the “Up” button or graphic image and everything is immediately clear. So you save the user time and make the site more convenient.
Number 9. New link – same tab.
Any internal link from your site (a banner on the main page leading to the sales page, a blog article that sends the visitor to the product’s card, a video on YouTube, an icon of social networks in which your resource is presented – whatever) should open in the same the window. Many copies broke on this topic: it is more convenient for users when the link opens in a new window, especially when there are many links. But in this case, they may not press the “back” button and not return to the very first page, or even forget about what it was generally said there. This means that they can leave your site without having searched for important information. Therefore, we advise you to open internal links in internal windows, and external ones in new ones. For example, if the links lead to a friendly site, please let it open in a new one. If you are sent to your own public on social networks – also without problems.
Number 10. Adaptive layout
And the last: the web designer must be able to do an adaptive layout. Not just a mobile version, but an adaptive one, which is equally well displayed from all devices. A good number of people are accessing websites through smartphones and laptops – it is important that the site loads and reads well. You also need to pay attention to the fact that the same resource can be displayed differently even on different browsers. Therefore, you need to check the layout of the future site on each browser and device.