Most of the time it seems strange to understand that creating a logo is quite a simple task. In fact, the process involves a lot of research, time and hard work. A combination of these results in creating a logo that is superb and communicates well the identity of a business brand.
So how can an exceptional logo be designed?
In this write-up, I am going to give you amazing tips to craft a unique, exceptional and everlasting logo.
#1.Know your brand and carry out good research
If you need to design your own logo you must understand the value and nature of your business thoroughly. And if you have to create a logo design for a customer, you must do thorough research about the client’s business. Do bear in mind that the logo is not a mere image but it must present the brand. It is also essential for the logo to deliver what the brand stands for.
Take your time to understand the client, nature of the business, who they are and what they demand. Indulge in discussion with the clients in order to apprehend their ideas and demands. Request the customer to provide you some sketches so that you can form a better idea.
#2. Get to know your audience
An effective logo is the one that not only represents the brand but also conveys the profound and obscured the meaning of the brand and appeals to the target audience. Consider, for instance, the Airbnb’s logo design. A lot of quest and consideration was involved in the procedure. It is a generalization of four tenets- love, people, places, and Airbnb- that are merged into single “A” shape.
Simply stated, the logo illustrates the notion that Airbnb unites people, assists people in feeling connected to somewhere despite being anywhere in the world.
#3.Maintain it simple
Simple logos exist all around the business domain and survive with the passage of time. There are a lot of instances in this regard i.e Coca Cola, Apple, Google, Nike, and McDonald’s, etc. The more simple a logo is, the better it will represent your brand.
#4. Color is substantial
Color performs a crucial part, linking to our emotions in a unique manner, rendering it an efficient marketing tool whilst taking design decision. Hence your color selection must take into account the meaning and message you wish to deliver through the logo. As stated by kissmetric infographic, 85 out of 100 customers based their choice on the color only. And in line with the same statistics, the right application of colors enhances 80% of brand acknowledgement. Therefore, while drafting your logo, it’s quite essential to consider color psychology and color scheme. To consider the color tone, along with color theory, is substantial as well. A powerful logo must perform its function in grey scale and bright colors alike.
#5.Keep it compliant
An impactful logo needs to be able to function through a number of applications and mediums. You desire it to be compliant enough to fit in not only on the website but also on other objects like T-shirts, business cards and signboards. Therefore, it is necessary to design the logo in the adaptable form to make it adjustable to all sizes.
#6.Explore contemporary trends
It’s worth knowing what your counterparts are doing. Do good research and collect information regarding logo designs. Relinquish the obsolete ideas and be innovative. Invent original and unique ideas. Some excellent websites with logo design ideas to visit are;
- Logo of the day
Do remember that knowing the current trends does not necessitate that you have to observe these. Just have knowledge of contemporary trends and follow your own instinct.
#7. Repel the desire to “borrow”
It must be obvious don’t borrow logo designs from others. Never do that. It is natural to love logo design and inspire from it. You can draw inspiration but never try to copy or imitate. Your logo design has to be extraordinary and original.
#8.Make it sure the design is relevant
This demands you understand your audience. While designing a logo for fishing rod business, a rugged color scheme and design may suit but it may not be appropriate for a yoga studio.
#9.Select your fonts scrupulously
Typography is vital for a logo design to succeed. You don’t need to be ingenious. Try to use fonts that are simple and conveniently readable.
#10.Some tools for designing logos
There are a few excellent tools for logo designing that is easy and free to use. Some of these are:
- Squarespace logos
Using this tool, you can generate a logo in no time. You will also be able to examine how will it appear on different objects.
Canva is a graphic designing app. It is a wonderful app for logo designing. The app renders a number of templates to customize and edit.
#11.Wish someone else do it
If you don’t want to put your time and effort to create your logo, you can think of hiring someone else to do it for you. There are various online platforms that offer affordable services. For instance;
Such forums bring customers and service providers together. These online platforms provide competitive and cost-effective services.
It is quite obvious that a lot of time and effort is needed to create a logo. A thorough understanding of the client’s business is required. Before creating a logo design you must do research regarding the nature of business and customers’ demands. But logo design service providers like logo designers Australia and
Logo design in Australia has made it convenient and affordable for you to make your brand logo.