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logo design,

Social media marketing strategies to enhance sales

We usually talk about social sales when the process of buying a product is carried out directly on social networks, or the user is directly referred to the product or payment page, but the social sale is something else and has become An important part of online actions in companies that work on B2B that use social media marketing strategies to increase sales.

Currently, LinkedIn has become one of the most important social sales platforms in the world, where most organizations begin to gather information to reach people with decision-making capacity in companies.

The actions you will see below will help you prepare to launch the social sale on any platform you consider your target audience to be, they will give you the opportunity to connect with the right people, build trust and build relationships that can become new sales opportunities.

We usually work with companies in the industrial sector that have long sales cycles, with highly specialized products and this is where social sales offer them a great advantage.

If you want to start making social sales in your company, you can carry out these actions:


  1. – Qualification of contacts.

Evaluate all the aspects that interest you in your audience, you already know who your buyer person or the ideal target customer is, now you need to know if that new prospect you have achieved can qualify for marketing actions. Use social networks to know the reality of your contacts.

Again LinkedIn offers a great opportunity in this aspect, you can design a strategy to focus your prospecting according to the fields offered by the social network such as the sector, the size of the company, but also on the individual characteristics of the contact, such as the role in the company, its studies, its capabilities, experience, etc.

Check out the search and analysis features of any logo design platform on which you plan to test social selling. If you can’t find a solution that fits your audience, maybe that social network is not a good option for you.



  1. – Perform more effective surveys.

You will not be able to sell a product through a social network if you have not previously managed to create a relationship with that potential customer, you can achieve it by performing some basic methods, you can show the value you offer in the context and perspective of your contact to that even those responsible for making more cautious decisions want to work with you.

The fundamental pillar of the prospecting method is to find trigger events or connection levers, it can be a recent change in the commercial situation of a potential customer that increases the value of the products you could offer: the launch of new products, Opening of new offices, acquisition of companies, creation of new lines of business or anything that affects the competitive landscape of your contact.

Check your publications on social networks, as well as the web and the latest news of the company you are analyzing. When you find an event, what you have to do is find the best way to show how your solutions can help meet your needs.



  1. – Investigation of potential clients.

The search varies considerably according to the platform you choose, for example on Twitter, most searches will be performed according to the content of recent tweets and hashtags, instead of on LinkedIn, and you will perform more complex searches. You can also find potential customers within Facebook Groups, although this limits the organic reach, so prospecting often focuses on active pages.

According to a custom logos platform, each platform will mark you how to do it according to the possibilities it offers and you must adapt your strategy appropriately. Surely in this way you can collect an interesting number of potential customers (focus leads) on which to focus your recruitment efforts and that are close to your buyer persona.



  1. – Present your differential value clearly.

Everyone who uses social networks to increase sales has their own focus on what their introduction or approach messages should be. Some like to ask “if you want to know more” and others prefer to pursue contact. You can decide what you prefer, but remember, although you can approach using social networks to communicate directly with others, you should not lose the inbound approach to Maintain your principles and that it is the potential client who decides when to contact, surely you have much more valuable content that you can share with your contact and is valuable enough for them to want to know more about what you can offer.

The content will open many doors because it demonstrates your experience. With attractive logo design, valuable content and persistent and cooperative follow-up with the contact, you can position yourself as a reliable advisor.



  1. – Promote your content strategy in social networks.

Even if you are strictly a sales professional, it is important that your voice is heard on social networks. This is where the attraction aspects of social selling really work. Most of your contacts on social networks will follow you, and your constant updates on your profile can help you understand aspects of your product or service by shaping the way your followers think.

It will be perfect if your company has a platform where you can write a little of your own content, if you share it with others you can always add something of value or opinion, you always have to build a library of marketing resources that allows you to help your buyer persona.

No matter in which sector you move, these five steps of social media marketing strategies to increase sales are your way to building a solid custom logos image in social networks that allows you to move from simple profile to brand identity, and from this to build reputation and trust, the sooner you get to it, the sooner you can evaluate the return on your investment in social sales and if you need help you can always contact one of our social media marketing experts.

logo design,

Branding, Identity & Logo Design Explained


As an owner of a business or simply an entrepreneur, you probably have the clear knowledge to make a solid mark on the minds of your customers is a daunting task. Through the creation of a trusted, consistent and recognizable image of the brand, you make yourself able to win the hearts of your customer and earn their loyalty and grab their attention. Without creating a clear differentiation between you and your competitors, you could easily be out of the race.

To put in it in the simplest of words, a key factor to your company’s success is definitely your brand.

When the majority of the people imagine of a brand, the initial thought comes is the logo design. While the logo is a core brand aspect, without a doubt. Usually the immediate association (visually) with any company, there is more to your brand than just your logo.

To build and promote any great brand, there are generally three terms that are key and a core requirement to have awareness of:

– Brand – What is the perception of your logo company among masses?

– Branding – Your actions are taken to build a specific image of the brand

– Brand identity – The group of brand elements that are tangible and by getting those together create a singular image of your brand.

Let’s get deep knowledge about these concepts:


A set of unique and distinctive perceptions, feelings and ideas that people have in relation to your company, which keep it separate from available alternatives, is called Brand.

What the consumers think about your company, is basically represents your brand. As rightly put by Intuit’s co-founder Scott Cook, “A brand now is not what we tell to the customers, a brand is what customers talk among them what it really is.”

For example, many brands and stores for furniture exist in the market, but one which really hooks the majority of the customers’ minds with itself is IKEA. When people imagine some stylish furniture and that too at reasonable prices, Sweden originated company is the immediate association.


Although it is the customers who tell what really your brand is, there are some definite actions which one can take as an owner of a business to put himself in the commanding position.

This is known as branding. The active and continuous process of perception shaping which consumers have in their minds about your brand. All those steps which you plan to take and spread awareness and build a reputation around the company and its services or products, dwell in the kingdom of branding. Your efforts towards branding many times may not fully be injected into the minds of the customers, but more cohesiveness and deliberation in the efforts, more chances are there of success.

Before making mind to take decisions regarding branding, the first thing to consider is: what is the real perception you wish to make a lasting impression onto your customers? What is your brand goal? Just dig in and be authentic just to find the real “Why” related to your company. This strategy of high level can tremendously help to provide you the guidance towards branding decisions.




The process related to branding which you are able to build your brand identity: a collection related to your company’s tangible expression. For example, your logo (logo company), voice, typography, and colors. The more cohesive, distinct and specific the above-named elements are, the more chances are there that they would be enabled to differentiate your brand which is admired and recognized.

The logo of IKEA, for instance, changed quite a few times in the past, but maintained its consistency since 1967: changes were made for only font, colors and preserving shape. The current color combination of blue and yellow translates reliability and trust, yet affordability and friendliness. Together with oval framed naming, round lettering, and boldness, this builds and shows strong established inclusive and impressive brand. But still, the logo is one among many elements which serve to build the brand identity. Taking IKEA’s example, its website provides easy navigation which greets every visitor with the “Hej!” voice popping out that organically embodies the Swedish roots of the company. Furthermore, the fact of IKEA that their stores (physical) are self-service needing purchasers to pick up themselves their desired items from the store’s warehouse.

A brand and any living entity are synonymous to each other. A brand can be undermined or enrich cumulatively over some period of time, the product related to hundreds of small gestures.

It is not just a decision of operational and financial nature: it fits well too with the brand’s economic ethos. Similarly, their open floors maximize the store spaces’ utility in all spheres. The yellow and blue, large IKEA’s bags represent the identity of the company too: they are highly durable, practical and most importantly, simple. Obviously, the ultimate personification of the brand identity of IKEA is their actual products which they sell. All their products seamlessly combine affordability, style, and efficiency.

All these elements, in together, give IKEA’s brand recognition or identity strength and craft the image which is user-centric, friendly and economical.

The image or identity of any company is being developed by using several visual devices:

-A logo (a sign of the whole brand and identity)

-Stationery (envelopes, letterheads, business cards, etc.)

-Marketing collateral (brochures, websites, books, flyers, etc.)

-Packaging and products (the packaging with the products that are sold)

-Apparel Design (tangible items that the employees wear)

-Other communication (touch, audio, smell, etc.)

So, as someone of you kicks off to build the brand identity of your company, be conscious and satisfied that every element is fairly contributing towards the achievement of overall perception which you desire to engrave in your consumers. Simply keep in mind the separation between the terms which are often confusing – brand identity, branding, and brand. This differentiation is also a step towards the right path in the creation of a cult brand.