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logo design,

Social media marketing strategies to enhance sales

We usually talk about social sales when the process of buying a product is carried out directly on social networks, or the user is directly referred to the product or payment page, but the social sale is something else and has become An important part of online actions in companies that work on B2B that use social media marketing strategies to increase sales.

Currently, LinkedIn has become one of the most important social sales platforms in the world, where most organizations begin to gather information to reach people with decision-making capacity in companies.

The actions you will see below will help you prepare to launch the social sale on any platform you consider your target audience to be, they will give you the opportunity to connect with the right people, build trust and build relationships that can become new sales opportunities.

We usually work with companies in the industrial sector that have long sales cycles, with highly specialized products and this is where social sales offer them a great advantage.

If you want to start making social sales in your company, you can carry out these actions:


  1. – Qualification of contacts.

Evaluate all the aspects that interest you in your audience, you already know who your buyer person or the ideal target customer is, now you need to know if that new prospect you have achieved can qualify for marketing actions. Use social networks to know the reality of your contacts.

Again LinkedIn offers a great opportunity in this aspect, you can design a strategy to focus your prospecting according to the fields offered by the social network such as the sector, the size of the company, but also on the individual characteristics of the contact, such as the role in the company, its studies, its capabilities, experience, etc.

Check out the search and analysis features of any logo design platform on which you plan to test social selling. If you can’t find a solution that fits your audience, maybe that social network is not a good option for you.



  1. – Perform more effective surveys.

You will not be able to sell a product through a social network if you have not previously managed to create a relationship with that potential customer, you can achieve it by performing some basic methods, you can show the value you offer in the context and perspective of your contact to that even those responsible for making more cautious decisions want to work with you.

The fundamental pillar of the prospecting method is to find trigger events or connection levers, it can be a recent change in the commercial situation of a potential customer that increases the value of the products you could offer: the launch of new products, Opening of new offices, acquisition of companies, creation of new lines of business or anything that affects the competitive landscape of your contact.

Check your publications on social networks, as well as the web and the latest news of the company you are analyzing. When you find an event, what you have to do is find the best way to show how your solutions can help meet your needs.



  1. – Investigation of potential clients.

The search varies considerably according to the platform you choose, for example on Twitter, most searches will be performed according to the content of recent tweets and hashtags, instead of on LinkedIn, and you will perform more complex searches. You can also find potential customers within Facebook Groups, although this limits the organic reach, so prospecting often focuses on active pages.

According to a custom logos platform, each platform will mark you how to do it according to the possibilities it offers and you must adapt your strategy appropriately. Surely in this way you can collect an interesting number of potential customers (focus leads) on which to focus your recruitment efforts and that are close to your buyer persona.



  1. – Present your differential value clearly.

Everyone who uses social networks to increase sales has their own focus on what their introduction or approach messages should be. Some like to ask “if you want to know more” and others prefer to pursue contact. You can decide what you prefer, but remember, although you can approach using social networks to communicate directly with others, you should not lose the inbound approach to Maintain your principles and that it is the potential client who decides when to contact, surely you have much more valuable content that you can share with your contact and is valuable enough for them to want to know more about what you can offer.

The content will open many doors because it demonstrates your experience. With attractive logo design, valuable content and persistent and cooperative follow-up with the contact, you can position yourself as a reliable advisor.



  1. – Promote your content strategy in social networks.

Even if you are strictly a sales professional, it is important that your voice is heard on social networks. This is where the attraction aspects of social selling really work. Most of your contacts on social networks will follow you, and your constant updates on your profile can help you understand aspects of your product or service by shaping the way your followers think.

It will be perfect if your company has a platform where you can write a little of your own content, if you share it with others you can always add something of value or opinion, you always have to build a library of marketing resources that allows you to help your buyer persona.

No matter in which sector you move, these five steps of social media marketing strategies to increase sales are your way to building a solid custom logos image in social networks that allows you to move from simple profile to brand identity, and from this to build reputation and trust, the sooner you get to it, the sooner you can evaluate the return on your investment in social sales and if you need help you can always contact one of our social media marketing experts.

logo design,

How Much Does Logo Design Cost in 2019?

When we talk about how to do logo design, one of the common questions is all about the creation of an element of a brand. Pricing does matter. How much does it cost as far as logo design is concerned?


The answer is complicated and also depends on a lot of aspects. We are looking into logo design costs (and advantages of a professional logo). Even if we don’t narrow down an exact cost for you, this guide certainly can be a starting point.


It should aid you to obtain a feel for the various price brackets of the choices you could opt, and set yourself on the right path!


How Much a Logo Package Cost?


The cost related to logo design attaches on some of the variables:


Full brand design or Logo package

Who crafts the logo –logo creator software, DIY, freelance designer or an agency?

Number of timeline and revisions

There can also be other aspects as well, but grasping the answers gives a solid point of view.


The first big consideration is whether you need just a logo mark or a full brand design. The latter is a comprehensive project that probably eliminates do-it-yourself options. A brand design includes a logo as well as palettes for color, typography, voice, and style. This is a more in-depth project that will likely require a professional designer.


If you are searching only for a logo, there are low-cost options and DIY, but those could arrive with the presence of limitations.




Basic Logo Design Costs


How much does logo design cost?

Low-cost logo design packages options are often the most limited as far as scope is concerned, use (you may get only a faster version of the logo design packages and a one-off revision) and design as separate from the DIY option.

Do-it-yourself or DIY: USD0, but there comes time plus software and know-how to consider

Crowdsourcing or Contest sites: USD5 to USD500

Generators or Logo templates: USD5 to USD100

A logo design which is a professional one can cost having a lot of variation in range. It depends upon your requirements, market as well as size plus experience of the agency or person you are hiring for the job.


Most of the bigger companies or organizations send out a proposal requests to obtain pitches for logo and pricing from different groups before going too far on such type of project. (However, any business size can do this way.) That way you have knowledge of exactly what you are obtaining – and what it would cost – before the project begins. Although this really can add a few minutes to your timeline overall.


Freelancer at beginner’s level: USD 200 to USD 1,000

Freelancer with experience: USD 1,500 to USD 10,000

Small agency: USD 5,000 to USD 35,000

Regional agency: USD 7,500 to USD 50,000

National agency: USD 25,000+

It’s vital to mention variations in price region wise. If things cost more in your specific market, then you really can foresee a similar general difference in the logo design prices too.


Logo Design with low cost

With such price variation, how do you know what type of logo design is best for you? It obviously depends upon the level of service you really wish.


Low-cost logo design choices can also have lots of hidden charges, so ensure to read some fine print before you get to go.


Low-cost logo design choices are normally limited — and limitation — in scope.


Low-cost logo design choices can too have lots of hidden costs, therefore make sure to read the print before you go for a start.


The other aspects with low-cost choices are that you would not be working in person with the designer. There is not a lot of communication like back-and-forth.


With crowdsourcing contest sites, you will submit a few of the general ideas for the logo design and obtain some choices to pick from. You can also create voting to aid to a community as they decide what they like. These low-cost choices do not provide often a lot in relation to flexibility once the design gets done.


With the template of logo generators or logo tools, you create almost a design yourself without any help. You begin with a set of parts that are premade and add colors and type to create a logo design. You can also see concepts before you begin and have to piece the parts together. Often, there exists an upcharge for files of vectors along with these tools.


Comparison of Professional Logo Design

How much does cost a logo design?

One of the largest factors in cost for any logo design project is definitely time.


When we talk about logo design, working along with a professional gives a profound level of service which you can’t probably get alongside some options that are low in cost.


Develop expectation to have some design meetings as well as conversations alongside work through the logo design with one from the team or an individual who is a freelancer.


Among the huge factors in the overall cost for the logo design project is time. How many times the revisions do you require? How many sizes of logo, options or shapes? Do you also require a guide for logo usage and the logo style?


All of the above things can influence the price. And there is also much more that really goes into it. Apex Creative has had a great guide which explains almost everything which goes into any logo design. Some of the things include:


Designer’s value, expertise together with education

Value of the equipment, software and time required to create a logo

Time – the process of creativity does not happen instantly

How to fit a logo into the rest of your available brand

Lasting equity and value of the brand logo

If you wish to work along with someone in order to create the logo design and also have more options, this is certainly the best route.




When we talk about logo design, do not expect to be as lucky as Nike. All that matters, in the end, is what you feel like and what you got as a logo or design for your particular brand.