It is hard to disagree that having your logo design is important. If you want to be perceived as a professional in your field, logo development should be part of the branding strategy. Speaking about the photo industry, here the professional logos play a secondary role but is an important visual signal for your customers. After all, it can help people understand you, the style of your work, what type of photography you work with, etc.
First of all, you need to understand that branding has nothing to do with the quality of your photos. Neither your efforts nor the huge amount of money spent on branding will change anything if your photos do not work for you, do not bring what you want – attracting customers. Before you start creating your logo design and start advertising yourself, your services, think about the photos you take. After all, they should be in the first place.
What should be the logo of the photographer?
Everyone knows that photography is now an incredibly competitive industry with a large number of excellent photographers. This is where branding comes into play. After all, if you photograph as well as your competitors, or an order of magnitude better, thoughtful branding will help you gain an additional advantage over them.
The main component of branding is the logo, the importance of which is hard to underestimate. The most successful logo for a photographer is one that reflects the style of his work. Depending on the direction in which you work, whether it’s wedding, reportage, children’s photography, the logo should reflect your style.
Tools and methods for creating professional logos
There are plenty of ways to create a logo. The whole process depends on your capabilities. For example, you can draw it yourself, just using your imagination and skills. The easiest way to make the logo yourself is to use your name. To do this, you can choose a good free font using sites such as FontSpace, MyFonts. Using Photoshop or Illustrator, you can add an icon or other elements. The whole process of creating a logo design yourself can take a lot of time and it is not a fact that you will be satisfied with the result.
You can order a logo design from a designer or design studio. In this case, you can count on getting a professional logo. Although no one can guarantee that you will like the logo because it will be developed by a person who cannot know all the specifics of your activity. Regardless of the result, you have to pay a lot of money for their services.
If you have the time, you can hold a tender and choose the most successful version of the logo. Of course, there are also no guarantees that you can choose a logo that you like.
Online services for creating a logo look like a good alternative to the above methods. Using the online generator, you can create a good logo design on your own, easily and quickly, or simply draw inspiration.
Which icon to choose
Most often, photographers use their name or nickname as a logo, since the inscription looks more like a watermark in photographs, but despite this, many of them also have complex logos based on an icon, picture, etc.
Of course, the choice is up to you, but you may notice that the style features of the logo in each niche of the photo are different. For example, commercial photographers mainly use a name as a logo. Wedding or baby photographers can use various icons, elaborate handwritten fonts with many elements. The reason is that different audiences have different preferences and styles.
Think about how the logo design will look like a watermark on your photos. The logo should not distract or spoil your photos, regardless of whether it is just an inscription or a beautiful icon. Also, whether it will look beautiful on your website.
The most common, but no less successful version of the icon for the photographer’s logo is to use the image of the camera, camera, film, lens as the basis. Even such an element as a lens can be beaten in many different ways:
If you are ready to start working on your logo, let’s start by choosing an icon on the professional logo design company online service, and move on from theory to practice. To create a logo using a professional logo design company, you must select the category “Photography”
The service will select relevant icons for you based on the category you have selected. You can also search for images that interest you by using the icon-search. You can enter keywords in both Russian and English.
Choose the color of the logo design
Choosing the color scheme for your logo, you need to be extremely careful not to distract the viewer from the photos, and not to overload them. The choice of color depends on your style or industry in which you work.
Most often, photographers use black and white colors, as they most advantageously and effectively look like a watermark in photographs. If you want to use other colors in the logo, check how good it will look in black and white.
In the process of editing the professional logos, using the professional logo design company, you can choose the color and its shade that suits you.
Which font to choose
The font is one of the main elements of the photographer’s logo. A correctly selected font has. It should match the theme of your photo. For example, if your specialty is black and white photography, use a simple font, without unnecessary details. And, on the contrary, a wedding, children’s photographers can safely use beautiful handwritten fonts.
No matter which direction you work in, clean, readable fonts are the best choice for the photographer. Also, do not forget to check how the logo design looks on your photos as a watermark, whether it is possible to read what is written there. Often, the same font looks great on the site, but inaudible in the photo.
Nowadays, new fonts appear every day. It’s hard to make the right choice among so many, but still choose more classic, simple fonts. Classic does not mean the old, it is what has stood the test of time.
Given the above information, it is worth taking note of a few simple rules when choosing a font for the logo:
- Do not abuse fonts with small details, for example, serifs, curls. As a result, your logo may become unreadable.
- When choosing a font, pay attention to its combination with the icon. Massive fonts look good with a massive icon, for example, After Disaster, Europe and others.