We usually talk about social sales when the process of buying a product is carried out directly on social networks, or the user is directly referred to the product or payment page, but the social sale is something else and has become An important part of online actions in companies that work on B2B that use social media marketing strategies to increase sales.
Currently, LinkedIn has become one of the most important social sales platforms in the world, where most organizations begin to gather information to reach people with decision-making capacity in companies.
The actions you will see below will help you prepare to launch the social sale on any platform you consider your target audience to be, they will give you the opportunity to connect with the right people, build trust and build relationships that can become new sales opportunities.
We usually work with companies in the industrial sector that have long sales cycles, with highly specialized products and this is where social sales offer them a great advantage.
If you want to start making social sales in your company, you can carry out these actions:
- – Qualification of contacts.
Evaluate all the aspects that interest you in your audience, you already know who your buyer person or the ideal target customer is, now you need to know if that new prospect you have achieved can qualify for marketing actions. Use social networks to know the reality of your contacts.
Again LinkedIn offers a great opportunity in this aspect, you can design a strategy to focus your prospecting according to the fields offered by the social network such as the sector, the size of the company, but also on the individual characteristics of the contact, such as the role in the company, its studies, its capabilities, experience, etc.
Check out the search and analysis features of any logo design platform on which you plan to test social selling. If you can’t find a solution that fits your audience, maybe that social network is not a good option for you.
- – Perform more effective surveys.
You will not be able to sell a product through a social network if you have not previously managed to create a relationship with that potential customer, you can achieve it by performing some basic methods, you can show the value you offer in the context and perspective of your contact to that even those responsible for making more cautious decisions want to work with you.
The fundamental pillar of the prospecting method is to find trigger events or connection levers, it can be a recent change in the commercial situation of a potential customer that increases the value of the products you could offer: the launch of new products, Opening of new offices, acquisition of companies, creation of new lines of business or anything that affects the competitive landscape of your contact.
Check your publications on social networks, as well as the web and the latest news of the company you are analyzing. When you find an event, what you have to do is find the best way to show how your solutions can help meet your needs.
- – Investigation of potential clients.
The search varies considerably according to the platform you choose, for example on Twitter, most searches will be performed according to the content of recent tweets and hashtags, instead of on LinkedIn, and you will perform more complex searches. You can also find potential customers within Facebook Groups, although this limits the organic reach, so prospecting often focuses on active pages.
According to a custom logos platform, each platform will mark you how to do it according to the possibilities it offers and you must adapt your strategy appropriately. Surely in this way you can collect an interesting number of potential customers (focus leads) on which to focus your recruitment efforts and that are close to your buyer persona.
- – Present your differential value clearly.
Everyone who uses social networks to increase sales has their own focus on what their introduction or approach messages should be. Some like to ask “if you want to know more” and others prefer to pursue contact. You can decide what you prefer, but remember, although you can approach using social networks to communicate directly with others, you should not lose the inbound approach to Maintain your principles and that it is the potential client who decides when to contact, surely you have much more valuable content that you can share with your contact and is valuable enough for them to want to know more about what you can offer.
The content will open many doors because it demonstrates your experience. With attractive logo design, valuable content and persistent and cooperative follow-up with the contact, you can position yourself as a reliable advisor.
- – Promote your content strategy in social networks.
Even if you are strictly a sales professional, it is important that your voice is heard on social networks. This is where the attraction aspects of social selling really work. Most of your contacts on social networks will follow you, and your constant updates on your profile can help you understand aspects of your product or service by shaping the way your followers think.
It will be perfect if your company has a platform where you can write a little of your own content, if you share it with others you can always add something of value or opinion, you always have to build a library of marketing resources that allows you to help your buyer persona.
No matter in which sector you move, these five steps of social media marketing strategies to increase sales are your way to building a solid custom logos image in social networks that allows you to move from simple profile to brand identity, and from this to build reputation and trust, the sooner you get to it, the sooner you can evaluate the return on your investment in social sales and if you need help you can always contact one of our social media marketing experts.