The Approach behind Establishing a Notable Logo Design
Many people neglect it, but the fact is that logo developing is an intricate process. To ensure triumph, you need to know a few tricks and tips for logo designing.
The significance of a logo cannot be denied since it leaves a persistent impression on the viewer. And it is very true that the first perception has a lasting and grand influence on our minds.
Look for a professional who creates custom logos for business.
While designing a logo, bear these suggestions in your mind.
- Discover the Guiding Principles to Generate an Impressive Logo
There exist some basic rules that are easy to comprehend. The topmost guiding rule is that a notable logo is always simple and convenient to remember. For instance, consider the logo of Nike brand, for their brand identity, they selected black background with a white tick-and afterward included a statement just do it. This is effective and easily memorable. That is why you must avoid complex logos having more than 2-3 shades.
This is true for fonts too. Select only 1-2 and adhere to these. Moreover, a logo should be able to last longer. An efficacious logo lasts for ages and requires little revision.
It is crucial for a custom logo to communicate to the potential customers. It may sound apparent, but it is a common mistake committed by many. A logo should be representative of a brand, not the products. No famous brand’s logo exhibits its products.
- Survey the work of renowned brands
Do study the work done by other competent companies and learn from them, but be cautious not to copy them.
Numerous logos are crafted on a daily basis, and you can get inspiration from these. You can also do research online and obtain useful ideas for your brand identity.
- Verify that the logo is patent free
A lot of logos are developed every day and they are available online, but these are secured by copyrights. Yet there are some sources that can provide you free ideas about logo designing. Always check whether your idea for logo design is genuine or not.
- Equip yourself with a paper and pencil
To develop an impressive logo, first, draw your initial sketches on paper. In spite of the availability of sophisticated software for logo designing, nothing can defeat the old means. Actually, this practice will allow you to try different variations and ideas. It will help you to refine your idea and the logo design. You can transfer your draft to the digital world only after refining it.
- Convert your sketch into a digital logo
If you acted upon the suggestions, you would have crafted a fine draft on paper. Now just scan the document and try to digitalize it. If you desire to create the logo directly on the computer, now it’s time to revamp your idea.
There is a lot of software out there to assist you in this task. The most effective and commonly utilized software are;
- Corel Draw
- Adobe Photoshop
Adobe Photoshop is not particularly developed for the purpose. It may prove expensive to use it. Corel Draw is the best substitute for the newbies. Gimp, however, is completely free.
- Your logo font-make it easy with skill
You have to apply fonts wisely and prudently. A logo having various fonts is confusing and thereby is considered a failure. Avoid using fonts that seem complex as they are difficult to read. If the text is not legible, abandon the typeface and move forward. Moreover, except for the fonts that are already in the computer, alternative fonts can also be downloaded for free from given sites;
Before using these, verify that copyrights don’t apply on these. Keep this in mind that best fonts are simple ones.
- Display and discuss with friends and colleagues
Introduce your artwork to your colleagues and friends. It will let you know the good and bad traits of your design. Some will appreciate it, while others may criticize it. In this way, you will be able to refine it.
- 5 types of logo
Here are 5 basic kinds of the logo;
- Icon or Symbol
A logo containing only an icon or symbol, without any letters or initials, e.g Google Chrome, Apple, etc., is an iconic or symbolic logo
A logo, which comprises of text or words displaying company name etc. like Coca-Cola, Facebook is called a word mark.
- Letter mark
A logo in which text is included within the icon, it may also consist of an initial letter of brand’s name.
- Combination mark
A union of symbol and wordmark, e.g Nike
The emblem is a logo having symbols with the brand’s name.
Functions of a logo
Logos contribute to establishing a singular and specific identity for a brand. A fine logo should be notable and memorable. It must communicate the value, reliability, and vision of the brand to the target customers. Think about the brand such as apple, and a specific image will pop up in your mind. Symbolism has always a vital role in logo designing.
A company needs an impressive logo that could promote and distinguish it among its rivals. Image association helps to comprehend their genuine meaning. A powerful logo appeals and persuades a lot of potential clients.