Each sphere develops taking into account the trends that are characteristic of it. Logo designing in Australia is an industry that is no exception. There are certain trends that both the specialist and the customer should know. For the former, such knowledge is required to “professionally survive” in an environment where a high level of competition is characteristic. And for the second – to understand the level of the finished product that the contractor offers.
Logo design or branding in general?
In professional communities, some opinions talking about business logo design as a separate topic is not very correct. It would be more appropriate to touch on the issue of branding as such. This is since the company logo and corporate identity of the company must work comprehensively, complementing each other. Sometimes even a minimalist logo can be beneficial if it is combined with a well-thought-out corporate identity of the company and consistent with its philosophy.
Colored planes of different shapes
Bright colors are the undoubted trend next year not only in logo design but also in web design. And, according to many forecasts, the trend will remain relevant for a long time. Unusual color schemes and planes of the strangest, fanciful forms are characteristic of the sphere of a logo design in Australia in 2019. The combination of pale green and pink colors, dirty yellow shades along with gray-violet – all this can be seen in the branding of popular companies. The combination of sophisticated colors and angular geometry – that will provide a modern brand among many others.
The predominance of function over design
If earlier the design component was given greater importance in the development of the logo, now trends are leaning towards simplicity and functionality. Not as important as the logo looks. More importantly, it should be remembered and conveyed information to a potential client about the company logo in a compressed format. We can even say that there is a tendency to a certain loss of personality in favor of the classic options.
However, such a trend may not always be a winning one. It will be most relevant for companies that are giants in their field and have already managed to build up an excellent reputation. Such brands can afford to ignore any individualism in logos, as their recognition is based on other factors.
Simple geometric shapes
For logo design in Australia in 2019, the use of various combinations of simple geometric shapes is relevant. Despite the fact that this technique is very simple from a technical point of view, it opens up almost limitless possibilities for a wide variety of logo designs. Such solutions are a great option for companies with a wide target audience.
The modern direction of business logos is so democratic and diverse that it would seem to coexist with the seemingly most incompatible trends. For example, this use of lines in the same thickness in combination with bright superhard colors. If the style of pop art suits your brand, then such a solution may be optimal. In other cases, it will be tasteless.
Therefore, in this case, the scope of the logo is important. This trend is relevant for entertainment company logos. Such a logo encourages you to have fun and literally, “HAVE FUN!”
A new trend in logo design is the generation of complex graphics of different styles. Classical engravings, drawings and bas-reliefs are what can be combined in one modern logo. On the one hand, such a trend is on the verge of art and absurdity. And on the other – it allows you to look at business logos in a new way. Undoubtedly, following this trend will provide the brand with real recognition among many others.
Simplification of forms
The above trend of complication coexists perfectly in the logo design in Australia with the radically opposite phenomenon – simplification. More precisely, these two trends coexist beautifully in 2018, practically without affecting each other. Some companies choose complex graphics for their business logos, while others choose simpler ones. Some even change complex and intricate variations to something minimalist.
The use of bright forms that overlap each other is very popular this year. The new color, which is formed in the overlapping zone of the other two, makes the logo original and eye-catching. This is a very interesting solution for companies seeking effective rebranding. Such logos carry an interesting semantic load. They remind of the synthesis and integration of knowledge, which are important components in the development of any high-quality business concept.
Color transitions and gradients
Gradients took a new breath in the logo design industry back in 2017. The following year consolidated this trend, which was used by specialists working in this direction. This year, gradients and interesting color transitions have not lost their relevance. The trend continues to influence logo design in Australia. And especially it is logical, it looks in the event that when combined with the original massive font.
Proper use of negative space
Logos that use negative space are not radical innovation exclusively this year. They appeared earlier. However, some trends in their development will be relevant in 2019. For example, it is worth noting especially that now hidden images more actively appear in the text component of the logo. Either the intersection of letters or the letter itself now becomes a place to demonstrate the image in hidden space.
This trend is directly related to the enduring popularity of text logos. Long text options are especially relevant. This raises the logical question of how to place text elements so that the logo is not too long. Typically, Logo designers in Australia come out of this situation by placing text in columns. Such options look good when combined with bright colors and geometric shapes. Thus, you can use several trends in one logo at once, which will be popular in 2019.
Among other trends, logos with slots will be in demand. Typically, slots are used in the form of several parallel lines. They can be placed in different ways – vertically, horizontally or diagonally. Logos with slots proved aesthetic and stylish. The audience accepts them friendly since such a design does not overload the visual space and facilitates the perception of the main message that conveys the corporate identity of the company.
The design should be as appropriate as possible for the company. When developing a logo, you need to have a concrete idea of how it will be used on posters, business cards, packaging, and advertisements. High-quality logo design is great additional advertising for the company that uses it.
General Trends in 2019
Another general pattern of the sphere is the desire for cheerful logos. A wide audience has a very specific request for positive because many are tired of social upheavals and the uncertainties of the modern world. Sometimes designers find interesting solutions that can resist pessimism and look differently at the problems of our time.
Based on this social phenomenon, there is a growing demand for funny emblems that arouse a sense of humor in people and encourage people to not get upset over trifles. There are many ways that make it possible to convey lightness and cheerfulness in a logo. And, it is worth recognizing, designers have learned to use them perfectly.